Case Study
Superhero UI (app & web) Redesign
Role:
Sole UI Designer
Team:
Superhero
Problem:
The app and web interface of Superhero felt dated and unintuitive, resulting in a clunky and disjointed user experience. This deviated from Superhero’s vision of a product characterized by simplicity, intuitiveness, ease of use, and delight.
Process:
In addressing the challenges, I led a comprehensive redesign effort. Collaborating closely with the brand and marketing teams, updates were aligned with Superhero's core vision. Redesigning the entire app/web experience, I focused on modernizing the visual design to meet current accessibility standards, design trends, and aesthetic enhancements. User testing sessions guided our decisions, ensuring the revamped interface resonated with user needs. I worked closely with our developers to
implement the redesigned features efficiently and effectively, resulting in a smooth and intuitive user interface that enhances the overall user experience.
Results:
The result was a visually refreshed and intuitively navigatable user experience, aligning seamlessly with user expectations and business objectives. The refreshed design brought Superhero's product closer to it’s vision of simplicity, intuitiveness, ease of use, and delight, positioning it as a standout player in the competitive landscape.
