Case Study

Superhero Illustration Suite

Role:
Sole UI Designer / Illustrator

Team:
Superhero

Problem:
Superhero provides a diverse selection of investment opportunities, featuring various ETFs (exchange traded funds), including a thematic ETF collection. Users were unable to visually differentiate these from other ETFs as they previously used stock photography and lacked distinguishability within the app.

Process:
In response to this challenge, the team sought to enhance the visibility and differentiation of the thematic ETF collection while ensuring alignment with Superhero's brand identity. To achieve this, I conceptualized and crafted a series of 20 illustrations specifically tailored for seamless integration within the product interface.

Results:
The newly designed illustrations proved to be instrumental in enhancing user engagement and enriching the overall user experience. Following their implementation, the thematic ETF collection experienced a significant increase in traffic and user interest, affirming the effectiveness of the visual enhancements in driving user engagement and interaction.